3 TRUTHS
More is not better

One of the enduring myths of market research is that if some is good, more must be better. Sorry, but that logic only applies to chocolate.

The principals of Coyote Insight have seen what happens when clients order reams of research. Reports pile up, invoices are paid, and the whole cycle starts over next month or next quarter or next year.

While some managers are under pressure to validate assumptions or please skittish higher-ups, others order extensive studies out of habit or at the request of other department heads. This brand of "business as usual" actually hinders marketing efforts for new, innovative, and constantly evolving products and services.

We started Coyote Insight to give clients an alternative to pounds of printouts. As a consultancy, we approach your business like it is our business. We design the right research for the right reasons. We even manage outside firms on your behalf to get the most concise answers to the questions you have now. More is not better. It's just more. You deserve less—and better.

Coyote Insight is focused on your needs, creative in hunting down information, and aggressive in recommending ways to build buzz and boost sales. Contact us, and we'll prove it.