TRADE SECRETS
The ultimate show 'n' tell

Thanks to mini DV-CAMs, Coyote Insight clients have been treated to a whole new type of "must see TV."

We've ramped up the mystery shopper system with hidden cameras that let you see and hear everything—not just what a shopper remembers. It's all there: the sales person's remarks, tone, and body language, as well as the check-out process.

We've also used hidden DV-CAMs to track consumers' unassisted browsing, interaction with sales help and encounters with the cashier.

One of our most fascinating uses of digital video was the Coyote Insight study on home convergence. Our staff was welcomed into homes across the U.S. where consumers kicked off their shoes and really dished about the products they own, how they use them, the features they want and more.

Currently, we're putting DV-CAMs to use with our "Out of the Box Experience" in which we follow consumers through unaided unpacking, assembling and using the product in their own homes.

Want to see what you've been missing? Request the footage.